Innovation is only as powerful as the people using it. Our genius at Axial is our ability to innovate in ways that actually matter to our customers. Our mindset and approach takes the isolation out of innovation - allowing us to blend creative design and engineering with consumer insight. We've been doing this since day 1.
In early 2021 we saw a massive gap in the out-the-front knife market. Customers at the time had just a couple of options: a cheap flea market OTF or a premium American made OTF with a hefty price tag. In listening to customers, it was clear that people wanted a premium U.S. made auto that was more accessible.
The challenge was more complex than a mere pricing strategy. We had to approach knife design, manufacturing, and our business model in a way that would allow us to deliver a value-packed, American made out-the-front knife without compromise.
We launched the Shift™ OTF in early 2021 and received an overwhelming response from the market. The Shift™ has an established reputation for performance and reliability at an incredible value.
Our knives are built to perform, pure and simple. If you're in the market for an out-the-front knife, there is no one that does it better.
BUILT TO HANDLE EVERYTHING YOUR KNIFE SHOULDN'T.
Made from titanium and built to last, this pinch bar is the perfect companion. Its lightweight, compact frame allows you to carry it without even realizing it is there. This tool comes with a pry bar, bottle opener, and driver (two bits included). Stonewash finish.
In early 2021 we saw a massive gap in the out-the-front knife market. Customers at the time had just a couple of options: a cheap flea market OTF or a premium American made OTF with a hefty price tag. In listening to customers, it was clear that people wanted a premium U.S. made auto that was more accessible.
The challenge was more complex than a mere pricing strategy. We had to approach knife design, manufacturing, and our business model in a way that would allow us to deliver a value-packed, American made out-the-front knife without compromise.
We launched the Shift™ OTF in early 2021 and received an overwhelming response from the market. The Shift™ has an established reputation for performance and reliability at an incredible value.
Our knives are built to perform, pure and simple. If you're in the market for an out-the-front knife, there is no one that does it better.
BUILT TO HANDLE EVERYTHING YOUR KNIFE SHOULDN'T.
Made from titanium and built to last, this pinch bar is the perfect companion. Its lightweight, compact frame allows you to carry it without even realizing it is there. This tool comes with a pry bar, bottle opener, and driver (two bits included). Stonewash finish.
